Be heard,

Be heard,

even when no one can listen...

Four photos of Storytelling Cuddly SAMbuddy during use by different target groups.

Vertelknuffel SAMbuddy

is a safe, washable cuddly toy that works completely offline and with which you can record a question, story or message. A child or client listens to the message at a time of their own choosing and records a response. Then you can talk about it further together.

Sometimes words are hard to find. A hug feels safe, which often makes telling a hug easier than talking to an adult. This ensures understanding and better communication.

All recordings are safely stored in the Storytelling Cuddly Toy. No data is sent over the internet.

Tool for communication in care and education. Explanation of behavior, use and result of Storytelling Cuddle SAMbuddy.

All about the SAMbuddy...

animation: Danielle Schoonheym / Kas Groothoff / Xavier Leiwakabessy, Grafisch Lyceum Utrecht
“Thanks to SAMbuddy, I now dare to tell difficult things to my parents myself.”

- Rose, 8 years -

“That the Storytelling Cuddly Toy is just there gives our students the feeling that they can tell their story at any time, in their own way and time.”

- Joanne, director of primary school -

“SAMbuddy helps make conversations with withdrawn clients easier and deeper.”

- Bart, educational psychologist -

“I gave my client the SAMbuddy instead of oxycodone: He held it, sang along to the songs, and his breathing became noticeably calmer and he was less anxious.”

- Lindsay, nurse -

Which Storytelling Cuddly Toy suits you?

  child & parent

As a child, it can sometimes be easier to tell your story to a cuddly toy. Listen to a recorded question or message from a parent or teacher and respond at a time of your choosing. Afterwards, you can talk about it together.

SAMbuddy gives children the time and space to safely share their thoughts, feelings and experiences.

Recommended subscription: TELLING & HOME

  mental health Professional

Gain insight into what is going on at an earlier stage. SAMbuddy helps clients share feelings, thoughts and experiences outside treatment hours.

This gives the mental health professional greater insight and allows the treatment to be tailored more effectively.

Recommended subscription: TELLING & HOME & CARE

  intellectual disability

Get something off your chest after a hectic moment or listen to a song to calm down. Talk or listen at a time that suits you.

This way, SAMbuddy helps clients relax and provides an outlet when there is no one else available to listen.

Recommended subscription: LISTENING & CARE

  dementia

Recalling memories, telling stories and listening to music can be valuable for people living with dementia.

SAMbuddy offers familiar moments of distraction and relaxation and can thus provide peace.

Recommended subscription: LISTENING & CARE (weighted version)

compare subscribtions


Try first?

Order the CARE subscription here, including our help and support of € 65,- (incl. VAT). You can simply terminate per month.

  • If it is not suitable for you, you can send the Storytelling Cuddle back to us and it will stop by itself. A free return sticker for shipping is included.
  • If you only need the cuddly toy to tell or to listen, downgrade the CARE subscription to the cheaper TELLING or LISTENING subscription

Unfortunately, we cannot offer a test period for free. We trust your understanding for this.

You don't buy SAMbuddy. You use it for as long as you need it and then send it back. We can then use it again. This way we keep the cuddly toys in use and prevent unnecessary waste.

Our mission is improve mental well-being by supporting communication.

mission driven

mission driven

Our profits fund mental well-being, sustainability, and social production, secured by our Steward Ownership model.
circular services

circular services

We prevent waste and overproduction for future generations. With our subscription, SAMbuddy stays valuable: use it as long as needed, then we pass it on.
social production

social production

SAMbuddy is crafted and shipped with renewed materials by Atelier UnIk in Breda, ensuring a significant part of the proceeds supports young people facing employment challenges.

Focus on the child, the client, social values

Will you join us?

Together with our fans, partners and audience, we will ensure that everyone is heard, even when no one can listen.

Connect with us and meet:

  • sweet and committed people of sheltered workshop Atelier Unik(open new window) who make expertly the allergy-free cuddly toy from recycled fabric and filling;
  • students of various healthcare courses in the Netherlands conduct ongoing research into the impact and importance of the SAMbuddy;
  • our network of healthcare and education experts who selflessly advise on the use of the SAMbuddy.

and our team! Because...
We are a socially driven organization (2024) that contributes to mental well-being by improving communication between children/clients and parents/caregivers.

As a company we stand for social cooperation, circular services and we are growing towards Steward Ownership Model(open new window), in which we jointly determine the course and development of SAMbuddy. Do you also want to contribute to that?


Did you know that…

…we donate SAMbuddies to children in need of help in a difficult financial situation?

… you can have SAMbuddy as long as you need?

… you, as a healthcare or education expert, can join the conversation about the development of SAMbuddy? 

… SAMbuddy is produced in a social way, with allergy-free and recycled materials?

… SAMbuddy lasts 5 years?

Tell me more about SAMbuddy!


Overview of the most important partners of Storytelling Cuddly Toy SAMbuddy

Vertelknuffel SAMbuddy
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